Welcome to Boux Avenue...

Tonight I was lucky enough to attend the launch of brand new lingerie brand Boux Avenue. Sketch bar in Mayfair was the setting that played host to beautiful models showing off the collection. From pretty pastel sets to dramatic basques, the Boux experience was tantalising yet far from trashy.

Decadent pearls and hair do's on strategically placed models

Mini sweet treats and champagne on arrival 

 

 

 

 

 

 

Debut collection modelled by burlesque dancer in main show

Dancers showing off sultry lingerie for equally sultry soundtrack 'Roxanne'

Boux is an online venture from Theo Paphitis' (He of Dragon's Den fame) and will have stores in all major cities in the UK including Bluewater and Lakeside. The label may be set to rival high street favourite La Senza which Theo quit in 2009 but Boux stores will have a more boutique -  like atmosphere. Snapshot previews showed stock tucked away in drawers giving a neat and uncluttered feel opposed to the 'off the rail' layout of La Senza. 

 This could attract customers who want high quality and personal customer service but are on a modest budget, as Theo himself promised tonight 'if you can afford to shop at M&S, you can afford to shop at Boux.

Boux clad dancer perfomed an acrobatic finale.

 BouxAvenue.com launches April 1st with its boutiques opening in succession across the country, including Bluewater April 3rd and Lakeside April 8th.

What a difference a day makes

The question posed yesterday about the uncertainties surrounding Galliano's future have now been answered. Today Dior announced that they have terminated their alliance with the designer but their show at Paris Fashion week will go on. The future of his own show which is due to take place on Sunday is still unclear as both 'Dior' and 'John Galliano' are under the same luxury fashion umbrella LVMH, a group owned by the Bernard Arnault, reportedly the richest man in France.

The fallout has split opinions in the fashion world, with Oscar winner and face of Miss Dior Cherie perfume Natalie Portman speaking out against Galliano 'As an individual who is proud to be Jewish, I will not be associated with Mr Galliano in any way.'

Natalie Portman in the ad campaign for Miss Dior Cherie

Portman with Galliano before his outbursts

Alexandra Shulman, editor of British Vogue thinks the future of the designer as ambiguous saying "I think Galliano made a terrible mistake and such offensive behaviour could not be ignored. It is all the same true that he has a huge talent and has contributed enormously to the resurrection of the house of Dior. Who can predict what the future will bring?"

Another future which is in question is that of Dior. The fashion house is reportedly looking for a big name to replace Galliano. LVMH owner Arnault is in charge of deciding who will fill Galliano's flamboyant shoes and the rumoured frontrunners are Givenchy designer Riccardo Tisci, who has been with the brand for five years. Marc Jacobs who currently designs for Louis Vuitton is also in the running as is Celine designer Phoebe Philo, both brands are under Arnaud's LVMH. Outside of Arnault's luxury umbrella is Lanvin's designer Alber Elbaz who has previously worked with YSL.

The question is will the fashion world forgive or forget? As one retweet by blogger Bryanboy said today 'I love how the whole give jumps on Galliano. In a year he'll apologize & revive another sinking fashion house & everyone will love him.'

With it being the hottest topic in the fashion world aswell as the twitter-sphere, we are sure to find out soon.