Tuesday, 22 February 2011

London Fashion Week, or #LFW.

Today Somerset house drew its curtains on London Fashion Week with this year’s event celebrating the re emergence of Cool Britannia.

Our first lady Samantha Cameron kicked off the four day event last Friday with a party at Downing Street which saw every self respecting fashionista in attendance. Even the once anarchic Dame Vivienne Westwood RSVP’d to number 10.

Sam Cam with Vivienne Westwood at LFW launch party

‘Sam Cam’ has been made an ambassador for British fashion and said at her opening party ‘Fashion is one of our most important industries, full stop. It sends out a really powerful message about creativity - and employs hundreds of thousands of people.’

And she has been teaching a lesson in frugality by wearing the same shoes! Sam Cam has been leading by example by being pictured in the grey Zara heels at least twice in the last four days, and they’re not even designer, or British! The apparentely versatile pair in question are from Spanish high street brand Zara, whose PR must be busy somewhere jumping for joy.
The shoes on the front row at the David Koma show.

The Daily Mail has been speculating that Mrs Cameron doesn’t approve of the particularly slender model used by Erdem, she is reported to be looking ‘stony faced’ and ‘unimpressed’...True the model is extremely slim, some may choose to say ‘gaunt’ but how can anyone you get all of that from Sam Cam’s face? (Look for the hint of beige in the background).

'stony faced' and 'unimpressed' at Erdem

This will undoubtedly reignite the ‘size 0 debate’ which has become so much of a catchphrase within itself that it makes you wonder if it even still exists, let alone ever be solved. LFW 2009 saw the UK editor of Vogue, Alexandra Shulman write to designers to ask them to start creating sample clothing in bigger sizes. Her plea must have fallen on deaf, or just indifferent ears as two years later models and clothes are still miniscule. Designer Maria Grachvogel told The Guardian this week that she has had to make her samples in a size 8 instead of 10, as she can’t find any size 10 models to fill her clothes.

Sounds like a case of the proverbial chicken and the egg; what came first, the size 0 models or the size 0 samples?

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